Floyd Black Horse is a smoker whoÃ¢â‚¬â„¢s decided to quit.
This makes the 22-year-old a natural choice to be one of the public faces of an eight-week advertising campaign launched today by the Calgary Health Region to help young adults butt out.
Ã¢â‚¬Å“The anti-smoking campaign … has been a huge influence on my decision,Ã¢â‚¬Â said Black Horse during the programÃ¢â‚¬â„¢s launch at Theatre Calgary.
The program features Black Horse and other young people in a series of public service announcements, posters and transit ads that highlight the challenges of nicotine addiction.
The almost $400,000 campaign targets Aboriginals, post-secondary students and tradespeople in the 18-24 age group.
The message is timely, said Susan Mide Kiss, CHR tobacco reduction project coordinator, given a steady increase in the number of young people taking up the habit.
Ã¢â‚¬Å“Smoking rates among the young adult population are rising, about 27% in the last year, while rates in Aboriginal communities are even higher,Ã¢â‚¬Â she said.
Ã¢â‚¬Å“We want to support young adults who want to reduce or quit tobacco use.Ã¢â‚¬Â
Mide Kiss added the beginning yesterday of National Non-Smoking Week and CalgaryÃ¢â‚¬â„¢s new smoking bylaw help to stimulate awareness about the dangers of smoking, the leading cause of preventable illness and disease in the Calgary area.
The smoking bylaw, which faces a court challenge Feb. 8 by 35 local bar and restaurant owners, could actually help curtail the cravings of smokers, said Linette Soldan, community services coordinator with the Canadian Cancer SocietyÃ¢â‚¬â„¢s Alberta and North West Territories branch.
Ã¢â‚¬Å“Statistics show these bylaws help smokers either reduce their amount or look at quitting altogether,Ã¢â‚¬Â she said.
Source: Calgary Sun
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