Calgary Health Region Launches Anti-smoking Ads for Young Adults

Floyd Black Horse is a smoker who’s decided to quit.

This makes the 22-year-old a natural choice to be one of the public faces of an eight-week advertising campaign launched today by the Calgary Health Region to help young adults butt out.

“The anti-smoking campaign … has been a huge influence on my decision,” said Black Horse during the program’s launch at Theatre Calgary.

The program features Black Horse and other young people in a series of public service announcements, posters and transit ads that highlight the challenges of nicotine addiction.

The almost $400,000 campaign targets Aboriginals, post-secondary students and tradespeople in the 18-24 age group.

The message is timely, said Susan Mide Kiss, CHR tobacco reduction project coordinator, given a steady increase in the number of young people taking up the habit.

“Smoking rates among the young adult population are rising, about 27% in the last year, while rates in Aboriginal communities are even higher,” she said.

“We want to support young adults who want to reduce or quit tobacco use.”

Mide Kiss added the beginning yesterday of National Non-Smoking Week and Calgary’s new smoking bylaw help to stimulate awareness about the dangers of smoking, the leading cause of preventable illness and disease in the Calgary area.

The smoking bylaw, which faces a court challenge Feb. 8 by 35 local bar and restaurant owners, could actually help curtail the cravings of smokers, said Linette Soldan, community services coordinator with the Canadian Cancer Society’s Alberta and North West Territories branch.

“Statistics show these bylaws help smokers either reduce their amount or look at quitting altogether,” she said.

Source: Calgary Sun

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